英语论文冬奥会会徽的多模态话语

所属分类：英文论文阅读次时间：2017-04-25 15:52

本文摘要：本英语论文范文以克瑞斯和和凡勒文的视觉语法为理论框架，选取从 1924 年至 2018 年共 23 届冬奥会会徽作为分析样本，定性定量分析相结合，从三个意义着手，探讨不同社会符号和模态怎样共同构建意义，以及主办国与主办城市的文化，地理特征，精神是怎样传

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　　本英语论文范文以克瑞斯和和凡勒文的视觉语法为理论框架，选取从 1924 年至 2018 年共 23 届冬奥会会徽作为分析样本，定性定量分析相结合，从三个意义着手，探讨不同社会符号和模态怎样共同构建意义，以及主办国与主办城市的文化，地理特征，精神是怎样传达的。《电子科学技术与应用》(ISSN刊号：2251-2608)衷心邀请来自世界各地的学者们投稿，来稿会进行同行评审。本刊属开放获取刊，可以即时查看或访问研究结果，同时允许免费使用学者的研究成果。本刊致力于出版电子和电子工程领域全面和最新发展的高质量学术论文。我们为电子和电子工程领域广泛的研究人员和专业人士提供了一个交流和信息交换平台。

　　1.1 Background of the Research

　　Language is an important part of our lives. Many scholars have been studyinglanguage for a long time, which is the dominant expression of meaning. Discourseanalysis theory was put forward by Harris in the early 1950s. It is concerned withlanguage and the relations between language and context in which it lies. Since then,discourse analysis has become a hot point of research. People produce texts to get amessage across, to express ideas and beliefs, to explain something, to get other peopleto do certain things. We can refer to this complex of communicative purposes as thediscourse that underlines the text and motivates its production in the first place.Scholars all around the world came up with theories and methods from differentperspectives.However, with the rapid development of society, technology and the mass media,the simple texts cannot satisfy the needs of readers. Many other multimodal modes likeimages, colors, sounds and actions come into exist to express meaning. Lim (2004, P.52) said that we live in a multimodal society. Thus, it is necessary to change frommonomodality to multimodality. Social semiologists argue that except language, othersemiotic systems are also the source of meaning. Multimodality refers to the variousways in which a number of distinct semiotic resource systems are both co-deployed andco-contextualized in the making of a text-specific meaning' (Baldry & Thibau It, 2006,P. 21). Multimodal discourse analysis aims to explore the correlation and integration ofthe representational, interactive and textual meanings realized by different semioticresources. People gradually realize the importance of multimodal discourse, andcategorize it as a separate academic field to carry out research.

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　　1.2 Research Purpose and Significance

　　Winter Olympic emblems consist of images, words, colors, etc. which are typicalmultimodal discourses according to Kress and Van Leeuwen's Visual Grammar (VG)(1996, 2006). This study chooses Winter Olympic emblems as objects of multimodaldiscourse analysis and aims to put forward a model for the analysis of these emblems.It hopes to shed further light on the research of multimodal discourse analysis.We can discuss the significance of this study from the theoretical perspective andthe practical perspective.In terms of theoretical significance, what should be taken into consideration first isKress and Van Leeuwen. This study could expand the definition of discourse and enrichour comprehension on MDA by integrating language and other meaning resources.Second, through the research process, we could verify the feasibility and practicabilityof applying Visual Grammar into appreciating the meaning of Winter Olympic emblems.Third, by interpreting the relationship between language and other modality forms, thisstudy provides support for the future study on discourse analysis of emblems.As for the practical significance, by integrating various social semiotics includingimages, colors and words, this research provides a new angle for interpreting the designof emblems. It could help readers better understand the social meanings and functionsof language as well as multimodal modes. In addition, the proposal of the model,suitable for the multimodal discourse analysis of emblems, provides a morecomprehensive perspective of appreciating emblems by analyzing the integrated effectsof differentmodalities.

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　　CHAPTER TWO literature review

　　In the last chapter, we’ve mentioned that multimodal discourse analysis hasbecome a heat point. Thus, researches on it are irresistible. Scholars at home and abroadhave done studies on multimodality and MDA. In this chapter, these will be reviewed.Then, the studies of Olympic emblems will be presented. At last, some comments ofthese studies will be made.

　　2.1 Multimodality

　　The development of monomodality can no longer satisfy the needs and demands ofmass media and audiences. It is replaced by semiotics such as images, colors, soundsetc. Then multimodality comes into exist and grows rapidly. The high-tech products areeffective tools for the spreading and expressing of multimodality.The term “multimodality” is put forward by Van Leeuwen and Jewitt in Handbookof Visual Analysis in 2001 and it underlines the importance of considering semioticssuch as language, color, image and sound. It is widely discussed by western linguists.For the definition of multimodality, many researchers have given differentopinions. Here are some definitions.Van Leeuwen (2005, p. 281) defines multimodality in his Introducing SocialSemiotics as “multimodality means the combination of different semiotic modes-forexample, language and music-in a communicative artifact or event”.Multimodality, in the mind of Scollon and Levine (2004), refers to themultimodalities used in the communication such as color, taste, speech and image.Multimodality refers to the diverse ways in which a number of distinct semioticresource systems are both co-deployed and co-contextualized in the making oftext-specific meaning. (Baldry &Thibault, 2006, p. 21)Machin (2007) describes multimodality as the grammar of visual communicationthat is used by image designers.

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　　2.2 Multimodal Discourse Analysis

　　Only by language, what is expressed may not be understood comprehensively. Inthis sense, communication should be achieved by several senses of hearing, seeing andfeeling. A variety of means and symbols are involved to exchange information andexpress meaning. If readers want to know how these semiotics including language arecombined to express meanings and intentions, multimodal discourse analysis is neededin this situation.Two standards are put forward by Zhu Yongsheng in 2007. They aim todifferentiate multimodal discourse from mono modal discourse. The first one is howmany kinds of modalities are involved. This is a general principle in linguistic field.2116Monomodal discourse has only one modality while two or more modalities are used inmultimodal discourse or bimodal discourse. The second one is semiotic mode. Somediscourses have one modality but more than two semiotic modes. For example, comicstrips only have visual modality, but language and pictures are two semiotic modes.They are also regarded as multimodal discourse. Multimodal discourse is systematicand multifunctional.In this mass media society, scholars both at home and abroad have realized thelimitations of monomodality and a series of introductory research works onmultimodality have come into existence.